What's changed at PURE Insurance

Every update we've tracked for PURE Insurance, newest first. Each one links to the full note.

  1. AM Best affirms PURE at A (Excellent)

    On July 29, 2026, AM Best affirmed the PURE reciprocal's A (Excellent) financial strength rating. It also affirmed its a+ issuer rating. The outlook is stable. AM Best cited Tokio Marine support and catastrophe exposure.

  2. Florida home rates cut 7.6% on average

    PURE cut admitted Florida homeowners rates by 7.6% on average. The cut took effect February 15, 2026 for new business and April 1, 2026 for renewals. Newer, hurricane resilient homes got the largest cuts.

  3. AM Best downgrades PURE from A+ to A

    The reciprocal's rating fell on June 2, 2023. AM Best cut it from A+ (Superior) to A (Excellent). It cited more catastrophe losses, higher reinsurance costs and inflation. It withdrew PURE Insurance Company's rating.

  4. Tokio Marine closes deal for the firm that runs PURE

    Tokio Marine Holdings bought Privilege Underwriters, Inc. and its units. It did so through HCC Insurance Holdings. The reciprocal itself was not sold. It is still member owned.

Back to the PURE Insurance page